Due to dealing with global competition it is vital to applying a suitable pricing policy, this needs to be adapted to an appearing market development.
Selling on a forced discount is only based on a short view with hardly any strategy.
To a certain level pricing needs to be transparent in order to create a clear understanding at a customer.
pricing strategy also caters for the use of external and international sales partners or sales organisations acting on your behalf. Globalisation requires a clear pricing structure in which your own organization, your sales partners and foreign currencies are taken into consideration. Only then you can achieve a positive profit contribution.
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